PDX Women of Color
The Client:
PDX Women of Color is an organization of visionaries creating meaningful experiences for the self-expression of black & brown women to be inspired to grow personally + thrive professionally.
The Creative Process:
Working directly with the organization city director, Blaire Hervey, I created numerous designs to help promote their event series “2020 Aint Cancelled”. The series aimed to help working professionals elevate their mindset & thrive professionally and personally during the COVID-19 crisis.
These designs showcased PDX Women of Color’s diversity, vibrancy and power.
Understanding Blaire and what motivates her drove this project. So many women of color have a “no quit, never backdown” attitude and they always look good doing it. Illustrating PDX Women of Color’s style was important to communicate who they are and what they mean to the community.
The Women:
b.HER
b.HER is Blaire Hervey, a revenue boosting sales professional, that simplifies complex processes to coach sales teams, executives and entrepreneurs above the bar. She is relied upon for her effective cross-functional communication, direct customer-back approach, dynamic training style and strategic thinking to get results that positively impact revenue, retention and the readiness for all go to market roles– stretching professional’s skillset, molding consistent high performers.